According to Counterpoint, Chinese brand Vivo tops the smartphone shipment charts for the fourth quarter of 2020, with a 15 percent market share in Asia. Plus, Vivo has the highest smartphone sales in China for week 11, surpassing all of the major brands.
Vivo’s good success in East Asian markets such as Thailand, Malaysia, and Indonesia has earned it the top spot.
The Ascendancy of Vivo
Vivo’s impressive track record isn’t limited to Asia. Over the years, the company has gradually increased its market share.
Vivo took fifth place with an 8.6% market share the year before, in 2020.
After entering the global smartphone market in 2014, the Chinese smartphone manufacturer has steadily grown into a dominant brand while still maintaining its presence in Asia markets.
In the first quarter of 2018, the brand had a global market share of 5%, which increased to 7% in the fourth quarter of the same year. Fast forward to 2021, and it has held a commendable 10% market share in Q1 of that year.
The Domestic Reign of Vivo
Vivo’s global success is mirrored in its domestic dominance. Vivo became the No. 1 smartphone brand for the first time in week 11 (March 8-14) of 2021. Its low-cost products enabled it to outperform other phone manufacturers by a significant margin.
Due to its Y and S series line-ups, Vivo recently overtook Oppo to become China’s No. 1 Smartphone brand, according to Chinese outlets.
According to the survey, Vivo is the market leader, with a 24 percent market share. Although OPPO only took 21% of the market, Huawei’s market share shrank by 15%. Since January 2021, Vivo’s stock has risen by 4%.
It’s worth noting that Vivo’s current output follows the COVID-19 slump. Aside from that, it is up against a slew of domestic and international brands. Despite all of the odds, Vivo managed to perform an impressive feat.
China is home to many foreign smartphone markets, accounting for a significant portion of the global industry. With smartphones in the low, mid, and high price ranges, Xiaomi, Huawei, OPPO, and many other brands compete with Samsung and Apple both domestically and internationally.