Xiaomi recently revealed that the company is a strong leader in 12 different countries in the first quarter of 2021 (via a Weibo post from the brand’s President, Lu Weibing). In Belarus, Croatia, Colombia, Lithuania, Malaysia, India, Nepal, Myanmar, Ukraine, Spain, Russia, and Poland, Xiaomi was the smartphone market leader. Xiaomi has also boosted its market share in the European Union, rising to second position in the European smartphone market for the first time.
For the past two years, Xiaomi has dominated the Eastern European smartphone market, though ranking third in Western Europe. Xiaomi’s Western European sales grew by 89 percent year over year. As a result, Xiaomi has a 15% market share, making it third overall behind Samsung and Apple. Oppo and Huawei, Xiaomi’s competitors, ranked fourth and fifth in the country, with 4 percent and 3 percent market shares, respectively.
The International Market
Global mobile shipping revenue reached $100 billion for the first time in the March period, hitting $113 billion. Xiaomi has been expanding in both Europe and China, partially filling the void left by Huawei. Because of the success of its 11 series, K40, and Redmi Note 10 series, Xiaomi set a new quarterly revenue high. Xiaomi’s record smartphone shipments of 48.5 million units were driven by China, India, Spain, Italy, Russia, and Indonesia. According to Counterpoint, Apple has a 42 percent share of the $100 billion+ smartphone market, as Apple’s active installed base of iPhones reached a new high this quarter. Samsung also regained its place as the world’s largest OEM in the first quarter of 2021, with 76.8 million devices delivered.