There are no clear eligibility requirements for this incentive pool. This prize is available to any creator who uploads original videos to YouTube Shorts. YouTube will pay Shorts makers based on the number of views and how engaged their content is. YouTube also confirmed that creators would be paid on a monthly basis and that they would not need to apply individually for this scheme.
YouTube isn’t the only social media behemoth looking to extort money from TikTok users. Snapchat also revealed earlier this month that it spends about a million dollars per day to recruit users and reward creators on its short video sharing space spotlight. Not only that, but Facebook-owned reels, which is also available on Instagram, is offering lucrative incentives for popular tiktokers to enter its own TikTok version.
In its shorts, YouTube is also introducing a new feature called audio mix. Creators can use sounds from other YouTube videos in their Shorts thanks to this feature. This function eliminates the restriction of using only song clips or original audio in shorts. Audio mix gives producers the freedom to incorporate different audios into their shorts.
After its beta launch in September, YouTube has added a slew of new features to Shorts. Shorts now have automatic captions, the ability to capture for 60 seconds, the ability to add pre-recorded clips from your gallery, and color-correct filters.